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the Central MarketThe fast-track guide to a charming neighbourhood

a stroll in San Lorenzo
[Alice Whittle]

emotional landscapeLook out for a copy of the presentation leaflet on San Lorenzo that can be found in the Florentine hotels. It introduces you to this fascinating quarter of the city, while also containing a special coupon for the A Stroll in San Lorenzo guide book that presents a series of interesting itineraries, notes on the famous market, all the monuments and plenty of historical notes, together with short biographic portraits of some of the local personalities. It also gives you plenty of ideas on where to shop, whether for souvenirs, gifts or that really special and tempting article you just can't resist!
In fact, if you actually give into temptation and buy something costing over 15,00 euro in one of the many shops sponsoring the guidebook (you'll be surprised how reasonable their prices are), your coupon in the presentation leaflet will entitle you to a free copy of the complete version of A Stroll in San Lorenzo. There is no better way of enjoying the area while you are here and it will also be a delightful reminder of Florence when you get home.
This slim and condensed guide will tell you all you want to know - and more - about the history, famous people, streets, monuments, events and memories of this quarter, one of the oldest in Florence, its popular culture, and the many Florentine products that originated here. It is not just for tourists but also for the Florentines themselves who we are sure will enjoy it as they are only too proud of their past and their city. The three itineraries it contains will accompany you through these ancient streets and help you discover a multitude of things you might otherwise not even have noticed, as well as explaining in simple terms how and why they are there, their origins and history.
The first itinerary is based on the area around Via Cavour (The Medici Entrance), the second on Borgo San Lorenzo (The Commercial Entrance) and the third on Piazza dell'Unità d'Italia (The Popular Entrance). Each includes visits to monuments and churches, plus many other details to be found en route - statues, fountains, tabernacles and palaces - and takes no more than a few hours.
It is, you will find, a neighbourhood to remember. So, go shopping in San Lorenzo and get your free guidebook!


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